Fashion Notes
Style guides, buying notes & wardrobe insights by Mataish.
Is Farshi Shalwar Already Over? What Pakistani Women Are Actually Choosing for Eid 2026
For a few years now, farshi shalwar has been everywhere in Pakistan. On Instagram feeds.On lawn launches.On festive reels.On Eid celebration pictures. It became...
Why Hand Embroidery Costs More (And Why It’s Worth It)
In a world of fast fashion, a hand embroidered kaftan feels different. It’s slower. More intentional. More meaningful. Unlike machine-made designs that are finished in...
A Personal Letter from Our Founders: Why We’re Changing the Way Pakistan Shops
When we started Mataish in a single, quiet room back in 2019, we didn’t have a massive marketing team or a grand office. All...
Spotted on HUM TV: The “Emerald Grace” Moment in Neeli Kothi
There is something magical about seeing a design go from our sketches to the silver screen. We’ve always believed that Mataish pieces are made...
From a Small Room to a Digital Revolution: Why Mataish is Pakistan’s First Brand to Launch an AI Virtual Try-On Room
Since we started Mataish in a single room back in 2019, our mission has always been simple: to provide luxury that respects your budget...
The End of "Online vs. Reality": How the Mataish Virtual AI Try-On Room is Changing the Way We Shop
Online shopping is a bit of a gamble, isn't it? You see a stunning velvet kaftan or a raw silk shirt on a model,...
The "I Have Nothing to Wear" Crisis: A Modern Guide to Effortless Wedding Guest Style
Let’s be honest: we’ve all been there. You have a wedding invite on the fridge, a calendar full of events, and a closet full...
Eid 2026 Fashion Trends in Pakistan: What’s In, What’s Out, and What You’ll Actually Wear
There’s a quiet rhythm to Eid fashion in Pakistan it doesn’t all come from runways or big fashion weeks, it comes from the streets,...
How to Know if a Dress Will Feel Comfortable Before Buying It Online
Buying dresses online in Pakistan is convenient, but comfort is always the question mark. You can see the design, the color, the styling but...
